Not just something to check off

I was recently reviewing a design iteration that wasn’t intuitive and lacked attention to detail. I thought to myself, “You (the designer) did research and checked out how others solve a similar problem. Go back to your research, look at your inspiration, and compare it to yours.”

Research, competitor analysis, or anything that you choose to do as a designer as part of your process to ship amazing things isn’t something just to check off. Refer back to it after every iteration. Ask yourself: Is my design as good as or better than this?

When you’re heads-down designing, it’s easy to get caught up in technical requirements and a million other things. Referring back zooms you out a bit to help you recall the bigger picture.

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Sappho, spelled (in the dialect spoken by the poet) Psappho, (born c. 610, Lesbos, Greece — died c. 570 BCE). A lyric poet greatly admired in all ages for the beauty of her writing style.

Her language contains elements from Aeolic vernacular and poetic tradition, with traces of epic vocabulary familiar to readers of Homer. She has the ability to judge critically her own ecstasies and grief, and her emotions lose nothing of their force by being recollected in tranquillity.

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