63 miles with almost 8,000 feet of climbing. What a great day. I was very impressed with the route, event organization, and Boise area riding. I’d for sure do this again. Thanks to Christie for the invite and company.
https://www.boisegravelgala.com
life, work, etc.
This site is bit of a playground and changes quite often – both the design of it and what I blog about. Lately, I post pictures of trips and bike rides, fun things I find on the internet, and work the design team is doing at Automattic.
Take a look around and make sure to say hello.
63 miles with almost 8,000 feet of climbing. What a great day. I was very impressed with the route, event organization, and Boise area riding. I’d for sure do this again. Thanks to Christie for the invite and company.
https://www.boisegravelgala.com





































Adventure riding weekend in Roslyn, WA. Rock slab, river beers, mining town, steep sandy climbs, hike-a-bike, singletrack, and a bunch of cool people.





















I took my camera out twice this trip. Too busy living.










Happy 20 years to Automattic! To celebrate, here are 20 reasons why I love working here:
Check out the highlights from the Automattic Design team this past year. 🖤


























Stumbled onto slate.auto and really love the simple idea of this truck/car. One model, no screens, a bunch of configurations. $20k.
These are my favorites so far:




Reminds me a bit of WordPress with how it starts with a blank slate, nothing you don’t need, and you can customize it to suit your needs. Curious to see how it does.
Snaps from this past weekend when two of my sisters came out to visit.






























Repeating this song lately. 💆♀️
Last week, I was in NY for work. I rented a super fancy bike from Rapha in for a few days and rode early mornings before going to the office.
On Friday, my co-worker and friend Filipe and I did a longer ride together, through Manhattan, Harlem, and Brooklyn. We mostly rode on bike lanes and paths, but sometimes rode with the cars. Riding in the city is so exhilarating.
The last time Filipe and I rode together was Lake Como in Italy on another work trip. Both were epic, but there’s something special about riding in New York. We rode along the West Side, through Central Park and Times Square, over three bridges including the Brooklyn Bridge, and a nice chill route through Brooklyn. It was a beautiful day and I’d love to do a longer ride next time. And perhaps stop and take some photos with the camera.
A script from a recent flash talk I gave:
I’ve seen close to 300 movies last year, much of those on Blue Rays and DVDs. We are lucky to have one of the last remaining video rental stores relatively nearby our house in Seattle. We rent a few movies a week and there’s one that has stuck with me that I’d like to talk about for a few minutes.

Its called Perfect Days. Its very much a vibes movie and I’ll leave out any major plot points so I’m not spoiling anything.
It follows a man in the daily routine of his life. You see him wake up, get ready, and head to work.
Its about the small moments in life. The wind in your face as you ride your bike. Sharing a ride and a view with a loved one.


Noticing beauty above you. Taking photos with a camera.

Finding music. Listening to tapes. Connecting with people through a love of a song.


Discovering and reading books.

Its a beautiful movie about the small things in life. Routines. About finding meaning, enjoyment, and peace through the everyday. Its about the complexities and beauty of human relationships and finding your way.
Its had a profound effect on me. I had already been simplifying my life, slowing down, remembering to look up, and reducing screens in favor of physical objects.
Thanks for listening. Let me know if/when you’ve watched it, would love to chat more about it.
















Henrique is one of the many designers working at Automattic who are helping to make WordPress a well designed space for creators. The themes he and the theme design team speak for themselves. One of my favorite parts of working on open source is the “patches welcome” mindset, meaning if you want to improve something, make something better. As Henrique puts it:
“WordPress isn’t just a platform to adapt to—it’s one you can help shape.”
Read the rest on automattic.design.
Another great trip in Sedona, AZ. Mostly photos of my bike leaning against red rocks and Bethany taking pictures.
























ScanOps is a really cool project by Andrew Norman Wilson based around Google Books accidents while scanning. Fun distortions and inclusion of hands from the people doing the work.



We launched a refreshed Woo brand today. All created and designed in-house! (I sometimes forget how rare that is or why you would want to outsource this type of work.) Proud of the four-person design team who made this happen. At Automattic we like to do things iteratively, so stay tuned for more. I’m especially excited for the animation work.
Postage stamp, passport stamp. From @blankspac_e.


Advice on writing from the late David Lynch from a 2021 interview on daydreams and ideas in ArtReview.
I write to remember. I always say: write down the idea in such a way that when you read it again the idea comes back in full.
There’s a quote I often refer to when talking to new designers or anyone who makes things. That beginning phase, that sometimes last much longer than you think, when you know what you’re creating doesn’t match your taste.
Nobody tells this to people who are beginners, and I really wish somebody had told this to me.
All of us who do creative work, we get into it because we have good taste. But it’s like there is this gap. For the first couple years that you’re making stuff, what you’re making isn’t so good. It’s not that great. It’s trying to be good, it has ambition to be good, but it’s not that good.
But your taste, the thing that got you into the game, is still killer. And your taste is good enough that you can tell that what you’re making is kind of a disappointment to you. A lot of people never get past that phase. They quit.
Everybody I know who does interesting, creative work they went through years where they had really good taste and they could tell that what they were making wasn’t as good as they wanted it to be. They knew it fell short. Everybody goes through that.
And if you are just starting out or if you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Do a huge volume of work. Put yourself on a deadline so that every week or every month you know you’re going to finish one story. It is only by going through a volume of work that you’re going to catch up and close that gap. And the work you’re making will be as good as your ambitions.
I took longer to figure out how to do this than anyone I’ve ever met. It takes awhile. It’s gonna take you a while. It’s normal to take a while. You just have to fight your way through that.
—Ira Glass
A huge focus of 2024 for me was biking. I prioritized it, planned trips around it, set weekly mileage goals, and as a result put in 1,000+ more miles that previous years. A few days before Christmas, I saw there were a few group rides created called Chill500 for the annual Festive 500 challenge Rapha puts on. I immediately responded with “I’m in!”
The idea is to bike 310 miles (500km) in the 8 days from Christmas Eve to New Year’s Eve. You have to average 39 miles a day to make it work. Its a stretch even in the nicest weather. In the winter, its a huge challenge. Machiko planned a “chill” version meaning that rides started at 11am and were at a more chill pace. (Most group rides by Rapha are crazy fast.)
I had taken the full two weeks off and had loose plans to rest and reset after a tough few months at work. I had zero concrete plans the first half of the break and figured what a better time to focus on a really tough, physical goal with a group of supportive people.








It turned out to be an amazing end of the year. I met some new friends, rode in new places, challenged myself physically, and mentally felt better than I have in months. I even finished a day early. Don’t get me wrong – it was mostly type 2 fun. The weather was pretty awful and there were days I didn’t want to go out at all. I rode in the dark, in the pouring rain, and until I couldn’t feel my hands or feet. I’m so sore. But I’d do it all again.
I am taking a week off biking to snowboard and relax in a cabin. Happy New Year! Time to set new goals for even more time on bikes with friends in 2025.
Here’s all the rides:

I was fortunate enough to go to Tokyo for work this past week. The design, cleanliness, and attention to detail at scale was unlike anything I’ve experienced. Very inspiring.








































The Tumblr team at Automattic shipped Communities today. Check it out:
New work from our Studio 51 team, the design team that creates amazing sites for people with the goal to get 51% of the internet running on WordPress. (At the time of writing this, we are just over 43%.) The Studio 51 team works closely with the Special Projects group at Automattic and have a really cool site to learn more about the work they do.
One of the first things Claude asks you to do is to upload a writing sample so it can determine your writing style. I was skeptical but uploaded a recent blog post. It categorized my style as Design Philosopher.
Woah. Have to admit I was a bit flattered. The summary was pretty cool too:
Explore design concepts through contemplative, analytical, and deeply insightful reflection.
I do carefully consider each piece of writing, no matter if its a text message or an essay. I really want my voice to come through. I also think all the AI chatbots output horrible writing, so I’m intrigued by what I can do with these styles that are trained on my writing. I uploaded a bunch of blog posts and will be testing each to see how much time I can save on the initial drafts.
Small moments of wins, positive feedback, and delight add up. Time To First Win should be a metric for everything we build.




WordPress 6.7 was released today. Lots of great details throughout and a brand new theme for Twenty Twenty Five. Really proud of the team for continuing to advance WordPress. Check out the release site, which is a lovely design as well.

We launched the open source WordPress Design System today! Really excited about this. This will allow more sharing of components across WordPress and all its products, creating a much better experience. It’s also speed up the time it takes create and ship designs. Available on both Github and as a Figma Library. Try it out and let us know what you think!

I love the work of Charles and Ray Eames. I recently re-watched The Architect & The Painter and paused it to jot some notes on their design process:
The Eames design process, is a process of learning by doing. When designing something, it is often this connection that provides the key to the solution.
This is the hallmark of Eames design, their secret ingredient. “First you have an idea, then you discard the idea, then you have 50 other ideas and you discard them, and then you do several models, and they don’t work, and you throw them out. And the secret is work and work and work and work and work.”
‘Never delegating understanding’ is such a great principle. Both when leading others and when designing. I often need to delegate or assign work to others. Whenever I’ve also delegated understanding— of the problem, the greater context, status of the work, or the final product shipped— usually something goes off track. When I am doing the work myself, my best work happens when I fully understanding the problem, the greater context, and the best outcome by working through as many ideas as possible.

Photos from my first time in Windthrop, WA biking around the Methow Valley. What a special place. Thanks to Rapha Seattle and OMTM for organizing another great trip.













I love a good climb and impulsively signed up for a 22-mile ride a few months ago. It started down the road from our favorite cabin rental in Glacier and ended a few miles past Mt. Baker Ski Area at Artist Point. I’ve driven this beautiful mountain pass so many times and thought it would be a fun challenge to bike it, especially with a large group and zero cars on the road. It was tough but really fun and I stopped to grab a snack at the two aid stations and to snap a few pictures. When I got to the top, I was excited for the ride back down. Was surprised that many took the shuttle down or had stashed their cars at the top.








New post from Filippo, a talented designer who recently joined Automattic for the second time. Some really great observations and I especially love this part:
Design quality
The quality of design work and thinking has gotten better than when I was here last time. All our properties look more sophisticated and polished. So are our internal communications and templates.
You can tell the extra care and attention that goes into everything. Seeing this quality of work drives me to pay extra special attention to the details. I want to meet and exceed the standard that’s being said. It’s motivating.
We’ve put a lot of work into improving the design quality over the past few years and I’m really happy its so apparent. Glad to have you back, Filippo!
Wanted some solo miles today. First time riding behind the Campbell gates. Rolling hills on good gravel. Didn’t see a single person. Perfect weather, lovely views. Route.



Some photos from the rally this weekend in Leavenworth, WA. Organized by Rapha Seattle and OMTM in Portland. Challenging, inspiring, and really fun. Felt like I was back on sabbatical for a couple days. Some photos:











And one of Matt and I that another rider took:





Love how the new Taika site design came out. Great example of the work coming out of the design team at Automattic, showcasing what is possible on WordPress and WooCommerce.
Checked out the new Shepard Fairey mural this morning and snapped some pictures along the way.











For last four years, I’ve signed up for the annual Sturdy Dirty Enduro. Its an all-women mountain bike race and its the only one I do. It feels more like a fun group ride and I look forward to it every year.
This year it sold out in 3 minutes, which is wild. Its also the 10th anniversary. It fell on the weekend after my first week back to work; I was still not feeling 100% and didn’t get a chance to pre-ride. 3 of the 4 segments were newly built trails so I race them blind. Can’t wait to ride them again. I still had so much fun even in the heat. Placed 8th in my category.








I am lucky enough to work at Automattic where I get three months off every five years. I wanted to take some time to recap as it was one of the best times of my life.
I went into it with some ideas, goals, and plans: I would go on One Big Trip each month (that included A Tough but Exciting Goal/Challenge) and spend the rest of the time at home, enjoying where I live, taking daily photos with my new camera, spending quality time with B, and making the most of each day. Some highlights, with links if you’d like to see pictures/read more:
The time felt long in the best way. I remember the half way point and thinking, ‘Wow! this has been so long and I still have just as much to go!’ I loved how much I was able to do in a day. I’m trying not to lose that feeling as I get back to work. Wish me luck.

Celebrated the end of sabbatical at Taneda, an amazing restaurant in Seattle.






I took my nephew to Whistler last week to spend four days at the bike park. Its known to be the best in the world and I’m lucky enough to live close enough to drive to it. He’s not yet 13 but I felt like I was riding with a friend – we rode everything – from green flow to double black tech. It was an awesome trip and a great way to end my sabbatical. (One more week until I return to work.)
A few photos off the bike and a video of all the GoPro footage we took on the bike:















Some photos from a recent trip to CT to visit family.



















I’ve always wanted to do a Century, which is 100 miles in one ride. (The longest I’ve done is in the low 80s.) I found a map someone made on Ride with GPS that looked great, with lower elevation gain and lots of opportunities for water/snack breaks. I modified it slightly to have it start and end at home, woke up yesterday, and hit the road. It was a perfect moment in that I had a red eye flight later that evening and wanted to make sure I could sleep on the plane. I started at 7am and ended at 4pm, with an hour of that being various breaks for refilling water and grabbing food. I even stopped at home for a quick break about 80 miles in to eat lunch and walk the dog. I felt really good throughout but was really happy to be off the bike at the end of the day. And I slept through the full six hour flight that evening. Success!


Love these Summer and Winter ‘film photo zines celebrating adventure season’ by Field Mag. So well done. Spotted at Windthrow.
Inspo for a travel photo book.








Lael Wilcox is 13 days into her bike ride around the world. She records a super short podcast each night with notes from that day’s ride. She’s long been my favorite bike pro to follow. I hope to catch her in a few months when she rides through here on her way back to Chicago.



Rode across the state with my good friend and bikepacking partner Matt. Touching the ocean in La Push to the Idaho border east of Spokane. Stuck primarily to off roads and did a combination of XWA Grand Depart, XWA Lite, and some of our own planned and adhoc routes. It was all inspired by this article on bikepacking.com and wanting to do more gravel/dirt/off-road bikepacking. I wanted to do it as self sufficient as possible, meaning taking advantage of public transportation to get to the start and then back home. It was an incredible experience. One where I pushed myself in big ways and have a newfound appreciation for the state I live in.
I took my camera with me to document the journey, wrote short journal entries each day, and recorded the ride on Strava for the stats. Check them all out below.

A long travel day. Biked down to get the ferry to Bainbridge Island. Then two very long bus rides to get to _almost_ the starting point. Stayed at a hotel in Forks. One more bus tomorrow and we start our trek across the state!







Woke up early in Forks to take a 25 minute bus to La Push from the hotel. We rode out to the beach, touched the ocean, took some pictures and started on our way! We stopped back in Forks to grab food and headed out of town for our first massive off-road climb to get over the pass. We saw a large heard of elk, rode on some really fun single track, experienced the Olympic Discovery Trail, and found a spot to camp right on Lake Crescent. What an awesome day and start to the trek.








Waking up right on a lake was awesome and made the coffee I made taste so good. I did also start the day with getting my period, which made an already hard thing even more challenging. We made breakfast and continued on the Olympic Discovery Trail, which turned into the Olympic Adventure Trail. Possibly favorite of the entire trip. It was the weekend so we rode by several groups of mountain bikers bikepacking. That section would normally be a big epic day on the bike. We weren’t even half way done after that.
We biked into Port Angeles to grab food and supplies. Ate an entire pizza. The next part was super long and hard. Had a small cry on the last super long and steep hill. We made it to the campsite just before dark. It was one of those pack-in, pack-out campgrounds with just a pit toilet. Saw the most incredible sunset. A treat after such a huge day on the bike. Physically exhausted. Chilly night, slept hard. Loving life.





Started off with some serious climbing out of the campground and through a pass. So many hike-a-bikes. Some light rain, some hail, but overall good weather. 16 miles of paved downhill once we reached the summit. Chilly! Put on all my layers. Stopped in small town of Quilcine to eat and decide the rest of our day. We treated ourselves by ending “early” at 6pm, sleeping inside at an inn in Port Ludlow. The room even had a hot tub, which I took full advantage of.

A much needed shorter day today. Quite a bit of climbing for the length of the day. Rode to the ferry and then home! Really cool that this route passes through Seattle. Was so nice to do some laundry, tweak my setup, buy some Chamois Butt’r, make some changes to the rest of the route, fix my bike, and sleep in my own bed.



Woke up and met up with Matt to continue our journey. Briefly thought about changing all my clothes due to the rain outside. Decided against it thinking it wouldn’t be smart to bring extra clothes I wouldn’t touch after today.
Turned out to not be the best idea. The rain did not let up for the entire 80+ mile off road day. I was almost soaked through. Rain jacket held up the best, really glad I had that. I wrung out my socks several times. Feet and hands felt the worst. This was our longest day on the bike and it felt even longer with the weather. Stopped in Issaquah for breakfast and North Bend for a snack.
We spent the largest portion of the day on the Palouse to Cascades Trail, which had turned into two streams of water. There were times I thought the day wouldn’t end, but overall was very determined and heads down. Passed the time by re-listening to one of my favorite books, M Train. Quickly started it over when it ended and we were still going. Called Bethany just to hear her voice and take my mind off things. Passed two other people who were doing the same route, but racing it. They started two days after us and looked exhausted.
Didn’t take my camera out after the one pic in front of the sign due to how wet it all was. A bit of a bummer because the route over Snoqualmie Pass is so pretty. Just glad I’ve done most of this leg before. I love all the cool bridges you go over, the waterfalls, and the infamous tunnel. Saw elk, deer, and a skunk. Was an incredible feeling to get to the hotel in Cle Elum while the sun was setting, take a shower, and dry off.







Everything from yesterday’s soaked ride dried out overnight in front of the heater, which I blasted. Ate a motel breakfast (make your own waffle) and thought about how good all food tastes when you’re on a trip like this. After a trip to the grocery store to grab food for the day, we found our way back on the Palouse to Cascades trail. Coming out of town, the landscape changed. Really fun riding today with all sorts of different surfaces and big sky. Dirt, gravel, sand, rocks. At one point, the trail turned into sand and had to walk a bit. Glad that bit didn’t last too long.
The only town we passed through today was Ellensburg, where we stopped to get freeze dried meals for the next (last!) 3 days of camping. Matt’s brake was acting up and we dropped in to a bike shop. The guy was super nice and asked if we were doing the Cross Washington. Yep! He fixed Matt’s bike, which had some big-ish issues, while we ate lunch, lubed my chain and tightened a loose bolt. So glad we stopped.
Started listening to Miranda July’s new book, All Fours. So good.
Campground was lovely, right along the Columbia River, saw an incredible rainbow. Hopped a tumbleweed-covered fence with barbed wire. Can’t believe how far we’ve come.




I had planned this to be an even shorter day to have another pseudo rest day built in. Was a bit longer than I thought but not too bad. Also quite sunny with zero shade, which I was prepared for. Fully covered up with pants and a hooded sun shirt. Alternated between road and dirt because at this point, the Palouse to Cascades trail is in rough shape and not really maintained.
Crazy we are still on it after this many days in a row. I think 5 days is the longest tour I’ve done. No camping along the way here and everything is private property, so we opted to stay at a motel in Othello. We didn’t pass through any towns today, so went out of our way to find a much needed gas station mid day.
After heading due east for so long, tomorrow we will start making our way a bit more north towards Spokane.








Still at it! Up and to the right today. Stopped in Warden, Lind, and did a last minute audible at the end of the day and headed up to Ritzville for the night instead of camping in a random park with no facilities.
Loved the stops in small towns and the gravel roads. Super friendly people, lots of chit chat. Had a thought today that rural America no matter which area of the country you are in is more similar than different. Along the way, stopping in small towns, it felt like we could be in Ohio, Alabama, or Maine, etc. We get so tied with how unique each part of the country is. New England vs. West Coast vs. The South. We’re much more similar. (Sometimes thoughts on the road feel more profound or make more sense than they do afterwards.)
Another day of being fully covered up from the sun – so glad I have the sun shirt and that it’s not too hot. Saw covered wagons on the John Wayne trail. Rolling hills. Up, down, up, down. Riding through what looks like the Windows 95 desktop background.
Loving the shorter, “easier” days, relative to the first half of the trip. Or maybe I’m getting used to this.






Cloudier today, which was a nice break. I get so drained by the sun when there’s zero shade.
Rode for a while on Columbia Plateau Trail and then gave our butts a break by heading out on the parallel road. Quite rough and bumpy, not at all maintained. Stopped in Sprague with our final destination being Cheney.
The area leading into Cheney felt like I was back in Colorado. The trees, pine needles, and sandy, dry dirt. So cool how diverse the terrain has been on this ride. All without leaving the state.
Ran over a screw at the end of the day, stopped to yank it out, and tire sealed itself before our eyes. So cool!
Feeling a bit sad this is almost over. What an amazing adventure!



Done!!
Left the town of Cheney on the last gravel road of the ride. Rode along the train tracks and into Spokane. Dropped off my bike bags and Matt at our hotel. Took the last 30 miles solo. Rode all along the Spokane River on the Centennial Trail. Pretty ride.
Touched the border and headed a few miles down the road to a bus stop. 1 hour ride back to the hotel. Driver was nice and wanted to hear all about my trip. Exhausted but happy. Also a bit sad it’s over.


I rested at the hotel, got dinner delivered, watched Yellowstone marathon that was on TV, and went to bed early. The next day was also all about resting. Matt and I grabbed coffee and talked about our trip. We went our separate ways until dinner. I did some shopping, took photos around Spokane, and for lunch, hung out at a bar reading. It was lovely. We ate Indian for dinner and went to bed early in order to catch our 3am Amtrak back to Seattle. We arrived back home at 11am the next day, tired but happy.

I’ve been tweaking my bike setup for the past several years and loved everything about it on this trip with only two exceptions. Noted in italics.
I was able to combine all the days together into a single map. Pretty cool to see it all in one view.


































(mostly) abandoned blogs: www.are.na/lucy-pham/abandoned-blogs
I really miss this version of the internet. Personal sites, unique designs, interesting perspectives. It’s still out there, just harder and harder to find.
Incredibly proud of the work we’re doing at Automattic to make the web a better place. Just as we did last year, we created a reel to showcase the highlights from the past twelve months. What a treat as I head out on a sabbatical. Love this team.