A good design lead

Today my coworker Brie asked me,

“What do you value most in a design leader?”

I think a good design director/boss/manager/leader is someone who:

  • Leads by example. 
  • Sets and upholds a high bar of design quality.
  • Has an efficient & high performing team.
  • Actively works on growing each designer.
  • Knows the strengths & weaknesses of each designer and assigns them work that is compatible but challenging.
  • Knows the difference between guiding and prescribing. 
  • Is resilient and can lead through change.
  • Knows when to listen and when to instruct.
  • Can manage up as well as down.
  • Gives both praise and critical feedback.

What did I miss?



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