With the relaunch, NewYorker.com runs on WordPress, a more robust, user-friendly CMS. “We’re looking at almost total upside there,” Thompson tells me. Because the tools are no longer getting in the way of producers doing their job, NewYorker.com is now able to publish a greater volume of stories every day. The site used to top out at 10 or 12 stories each day: now, it publishes around 20 per day. “It’s a lot easier to be productive now, and we can now make the site fresh a lot more quickly than we used to,” says Thompson.