👋 I lead design at Automattic. I enjoy being outside in and around Seattle. This site is a bit of a playground and changes quite often. Take a look around and say hi.

Invisible Bicycle Helmet

These chicks completely rethought the idea of a bike helmet and turned it into somewhat of a personal airbag.Very cool concept for commuting.

The Invisible Bicycle Helmet | Fredrik Gertten from Focus Forward Films on Vimeo.