👋

This site is bit of a playground and changes quite often – both the design of it and what I blog about. Lately, I post pictures of trips and bike rides, fun things I find on the internet, and work the design team is doing at Automattic.

Take a look around and make sure to say hello.

  • Strava MCP

    Strava announced an MCP a few weeks ago and I was finally given access. A few things I’ve been able to do with it so far:

    • Reviewed all my activities and gave me some useful (and fun!) insights.I think it helped that I tend to add a blurb in Strava after each ride, which helped add some color and additional detail.
    • Gave me a training plan based on my past data and futures goals.
    • Offered to and then created a cool one-page site of my mountain bike rides this year. I sort of turned it into a training plan for an upcoming race. Github is here, if you want to fork to make your own.
    • Identified all duplicate entries. Sometimes I track with both Wahoo and my watch and forget to delete the dupes. It was able to give me a list of all dupes so I could go and delete them. I do wish I could tell it to delete these for me instead of having to do that part manually. (Especially since delete action is now reversible.) But now I have clean and accurate data to work with!
    • It helpfully suggested I update my max heart rate to get better data going forward. (The max heart rate in Strava was set to a value lower than a number I regularly go over.)
  • Annie Atkins

    Just rewatched The Grand Budapest Hotel and discovered Annie Atkin‘s work, including her book, which looks lovely. Picking this one up over the weekend.

  • Cannon Beach

    Took a walk on the beach while in Oregon.

  • Lower Predator

    Finally made it down a double black trail at my local mountain. Sound on if you wanna hear how I talk my way through it.

  • Doom

    This was so inspiring and a really well done bike documentary. I think the best one I’ve seen. Makes me want to do a hard thing on a mountain bike. Time to start planning! Wild its been two years since Crossing Washington.

  • Boise Gravel Gala

    63 miles with almost 8,000 feet of climbing. What a great day. I was very impressed with the route, event organization, and Boise area riding. I’d for sure do this again. Thanks to Christie for the invite and company.

    https://www.boisegravelgala.com

  • Venice

  • Teanaway Ridge Rally

    Adventure riding weekend in Roslyn, WA. Rock slab, river beers, mining town, steep sandy climbs, hike-a-bike, singletrack, and a bunch of cool people.

  • Sturdy Dirty 2025

    For the fifth year in a row, I raced the Sturdy Dirty – an all-women enduro mountain bike race. I look forward to it every year since moving to Seattle. I decided to challenge myself this year and upgrade to Expert category, which has the most distance, climbing, and hardest trails. I survived, had a ton of fun, and didn’t come in last!

  • Crystal Lake

    I took my camera out twice this trip. Too busy living.

  • 20

    Happy 20 years to Automattic! To celebrate, here are 20 reasons why I love working here:

    1. Mission.
    2. People. I love the people I work with everyday. The design team is especially awesome 🙂
    3. Work. The work itself is challenging, impactful, and fun.
    4. Life. This job allows me to live a wonderful life and I don’t take that for granted, even after nearly 12 years here.
    5. Future. I’m excited about what is ahead and the positive effects we can continue to have on the internet and people’s livlihood.
    6. Improvement. Automattic values continuous improvement and learning from successes and failures. This is also how I live my life.
    7. Autonomy. I have the autonomy to work how, where, and when it best suits me in order to be most effective.
    8. Output. Although we’re a much larger company now, we still are very much execution-focused. We value impact, not hours logged, meetings attended, or other performative metrics.
    9. Design. Beautiful and thoughtful design is valued and prioritized across everything we build.
    10. Growth. I’ve grown personally and professionally here in ways I never expected.
    11. Mentorship. Amazing opportunities to both learn from others and help guide newer team members.
    12. Freedom. The freedom to experiment, take risks, and pursue ideas that matter.
    13. Flexibility. Work-life balance isn’t just a buzzword here—it’s actually practiced.
    14. Travel. Meetups and conferences that bring our distributed team together in amazing places.
    15. Perspective. World wide diversity of colleagues brings incredible insights and viewpoints.
    16. Change. The company evolves and adapts, keeping things fresh and exciting.
    17. Impact. Our work affects millions of people and websites across the globe.
    18. WordPress. Being part of something that powers over 40% of the web is pretty amazing.
    19. Open Source. Contributing to and believing in the power of open source software.
    20. Intentionality. Every decision feels thoughtful and prioritizes the right thing over the thing right now.
    21. Matt. I’ve only worked at founder-led companies and Matt’s vision continues to inspire me. I hope to work here for decades to come.
  • 2025 Automattic Design reel

    Check out the highlights from the Automattic Design team this past year. 🖤

  • On Quality

    https://linear.app/blog/why-is-quality-so-rare

  • Spring in NY

  • Slate

    Stumbled onto slate.auto and really love the simple idea of this truck/car. One model, no screens, a bunch of configurations. $20k.

    These are my favorites so far:

    Reminds me a bit of WordPress with how it starts with a blank slate, nothing you don’t need, and you can customize it to suit your needs. Curious to see how it does.

  • Sisters

    Snaps from this past weekend when two of my sisters came out to visit.

  • Aurora – The Seed

    Repeating this song lately. 💆‍♀️

  • NYC: Three Borough Ride

    Last week, I was in NY for work. I rented a super fancy bike from Rapha in for a few days and rode early mornings before going to the office.

    On Friday, my co-worker and friend Filipe and I did a longer ride together, through Manhattan, Harlem, and Brooklyn. We mostly rode on bike lanes and paths, but sometimes rode with the cars. Riding in the city is so exhilarating.

    The last time Filipe and I rode together was Lake Como in Italy on another work trip. Both were epic, but there’s something special about riding in New York. We rode along the West Side, through Central Park and Times Square, over three bridges including the Brooklyn Bridge, and a nice chill route through Brooklyn. It was a beautiful day and I’d love to do a longer ride next time. And perhaps stop and take some photos with the camera.

  • Perfect Days

    A script from a recent flash talk I gave:

    I’ve seen close to 300 movies last year, much of those on Blue Rays and DVDs.  We are lucky to have one of the last remaining video rental stores relatively nearby our house in Seattle. We rent a few movies a week and there’s one that has stuck with me that I’d like to talk about for a few minutes. 

    Its called Perfect Days. Its very much a vibes movie and I’ll leave out any major plot points so I’m not spoiling anything.

    It follows a man in the daily routine of his life. You see him wake up, get ready, and head to work.

    Its about the small moments in life. The wind in your face as you ride your bike. Sharing a ride and a view with a loved one. 

    Noticing beauty above you. Taking photos with a camera.

    Finding music. Listening to tapes. Connecting with people through a love of a song. 

    Discovering and reading books. 

    Its a beautiful movie about the small things in life. Routines. About finding meaning, enjoyment, and peace through the everyday. Its about the complexities and beauty of human relationships and finding your way.

    Its had a profound effect on me. I had already been simplifying my life, slowing down, remembering to look up, and reducing screens in favor of physical objects.

    Thanks for listening. Let me know if/when you’ve watched it, would love to chat more about it.

  • New York

  • Themes

    Henrique is one of the many designers working at Automattic who are helping to make WordPress a well designed space for creators. The themes he and the theme design team speak for themselves. One of my favorite parts of working on open source is the “patches welcome” mindset, meaning if you want to improve something, make something better. As Henrique puts it:

    “WordPress isn’t just a platform to adapt to—it’s one you can help shape.”

    Read the rest on automattic.design.

  • Sedona

    Another great trip in Sedona, AZ. Mostly photos of my bike leaning against red rocks and Bethany taking pictures.

  • ScanOps

    ScanOps is a really cool project by Andrew Norman Wilson based around Google Books accidents while scanning. Fun distortions and inclusion of hands from the people doing the work.

  • New Woo

    We launched a refreshed Woo brand today. All created and designed in-house! (I sometimes forget how rare that is or why you would want to outsource this type of work.) Proud of the four-person design team who made this happen. At Automattic we like to do things iteratively, so stay tuned for more. I’m especially excited for the animation work.

  • Stamps

    Postage stamp, passport stamp. From @blankspac_e.

  • Write to remember

    Advice on writing from the late David Lynch from a 2021 interview on daydreams and ideas in ArtReview.

    I write to remember. I always say: write down the idea in such a way that when you read it again the idea comes back in full.

  • On taste and success

    There’s a quote I often refer to when talking to new designers or anyone who makes things. That beginning phase, that sometimes last much longer than you think, when you know what you’re creating doesn’t match your taste.

    Nobody tells this to people who are beginners, and I really wish somebody had told this to me.

    All of us who do creative work, we get into it because we have good taste. But it’s like there is this gap. For the first couple years that you’re making stuff, what you’re making isn’t so good. It’s not that great. It’s trying to be good, it has ambition to be good, but it’s not that good.

    But your taste, the thing that got you into the game, is still killer. And your taste is good enough that you can tell that what you’re making is kind of a disappointment to you. A lot of people never get past that phase. They quit.

    Everybody I know who does interesting, creative work they went through years where they had really good taste and they could tell that what they were making wasn’t as good as they wanted it to be. They knew it fell short. Everybody goes through that.

    And if you are just starting out or if you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Do a huge volume of work. Put yourself on a deadline so that every week or every month you know you’re going to finish one story. It is only by going through a volume of work that you’re going to catch up and close that gap. And the work you’re making will be as good as your ambitions.

    I took longer to figure out how to do this than anyone I’ve ever met. It takes awhile. It’s gonna take you a while. It’s normal to take a while. You just have to fight your way through that.

    —Ira Glass

  • Festive 500

    A huge focus of 2024 for me was biking. I prioritized it, planned trips around it, set weekly mileage goals, and as a result put in 1,000+ more miles that previous years. A few days before Christmas, I saw there were a few group rides created called Chill500 for the annual Festive 500 challenge Rapha puts on. I immediately responded with “I’m in!”

    The idea is to bike 310 miles (500km) in the 8 days from Christmas Eve to New Year’s Eve. You have to average 39 miles a day to make it work. Its a stretch even in the nicest weather. In the winter, its a huge challenge. Machiko planned a “chill” version meaning that rides started at 11am and were at a more chill pace. (Most group rides by Rapha are crazy fast.)

    I had taken the full two weeks off and had loose plans to rest and reset after a tough few months at work. I had zero concrete plans the first half of the break and figured what a better time to focus on a really tough, physical goal with a group of supportive people.

    It turned out to be an amazing end of the year. I met some new friends, rode in new places, challenged myself physically, and mentally felt better than I have in months. I even finished a day early. Don’t get me wrong – it was mostly type 2 fun. The weather was pretty awful and there were days I didn’t want to go out at all. I rode in the dark, in the pouring rain, and until I couldn’t feel my hands or feet. I’m so sore. But I’d do it all again.

    I am taking a week off biking to snowboard and relax in a cabin. Happy New Year! Time to set new goals for even more time on bikes with friends in 2025.

    Here’s all the rides:

  • Tokyo

    I was fortunate enough to go to Tokyo for work this past week. The design, cleanliness, and attention to detail at scale was unlike anything I’ve experienced. Very inspiring.

  • Communities on Tumblr

    The Tumblr team at Automattic shipped Communities today. Check it out:

  • New work from our Studio 51 team, the design team that creates amazing sites for people with the goal to get 51% of the internet running on WordPress. (At the time of writing this, we are just over 43%.) The Studio 51 team works closely with the Special Projects group at Automattic and have a really cool site to learn more about the work they do.

  • Writing style and first wins

    One of the first things Claude asks you to do is to upload a writing sample so it can determine your writing style. I was skeptical but uploaded a recent blog post. It categorized my style as Design Philosopher.

    Woah. Have to admit I was a bit flattered. The summary was pretty cool too:

    Explore design concepts through contemplative, analytical, and deeply insightful reflection.

    I do carefully consider each piece of writing, no matter if its a text message or an essay. I really want my voice to come through. I also think all the AI chatbots output horrible writing, so I’m intrigued by what I can do with these styles that are trained on my writing. I uploaded a bunch of blog posts and will be testing each to see how much time I can save on the initial drafts.

    Small moments of wins, positive feedback, and delight add up. Time To First Win should be a metric for everything we build.

  • Scott Sueme

    https://scottsueme.com

  • Rollins

    WordPress 6.7 was released today. Lots of great details throughout and a brand new theme for Twenty Twenty Five. Really proud of the team for continuing to advance WordPress. Check out the release site, which is a lovely design as well.

  • WordPress Design System

    We launched the open source WordPress Design System today! Really excited about this. This will allow more sharing of components across WordPress and all its products, creating a much better experience. It’s also speed up the time it takes create and ship designs. Available on both Github and as a Figma Library. Try it out and let us know what you think!

    • Figma library. Join 1.3k others who have started using it.
    • Github repo. If you’d like to contribute or have a suggestion.
  • Never delegate understanding

    I love the work of Charles and Ray Eames. I recently re-watched The Architect & The Painter and paused it to jot some notes on their design process:

    The Eames design process, is a process of learning by doing. When designing something, it is often this connection that provides the key to the solution.

    “Never delegate understanding.”

    This is the hallmark of Eames design, their secret ingredient. “First you have an idea, then you discard the idea, then you have 50 other ideas and you discard them, and then you do several models, and they don’t work, and you throw them out. And the secret is work and work and work and work and work.”


    ‘Never delegating understanding’ is such a great principle. Both when leading others and when designing. I often need to delegate or assign work to others. Whenever I’ve also delegated understanding— of the problem, the greater context, status of the work, or the final product shipped— usually something goes off track. When I am doing the work myself, my best work happens when I fully understanding the problem, the greater context, and the best outcome by working through as many ideas as possible.

  • Lost Weekend

    Photos from my first time in Windthrop, WA biking around the Methow Valley. What a special place. Thanks to Rapha Seattle and OMTM for organizing another great trip.

  • Mt. Baker Hill Climb

    I love a good climb and impulsively signed up for a 22-mile ride a few months ago. It started down the road from our favorite cabin rental in Glacier and ended a few miles past Mt. Baker Ski Area at Artist Point. I’ve driven this beautiful mountain pass so many times and thought it would be a fun challenge to bike it, especially with a large group and zero cars on the road. It was tough but really fun and I stopped to grab a snack at the two aid stations and to snap a few pictures. When I got to the top, I was excited for the ride back down. Was surprised that many took the shuttle down or had stashed their cars at the top.

  • Welcome back

    New post from Filippo, a talented designer who recently joined Automattic for the second time. Some really great observations and I especially love this part:

    Design quality

    The quality of design work and thinking has gotten better than when I was here last time. All our properties look more sophisticated and polished. So are our internal communications and templates.

    You can tell the extra care and attention that goes into everything. Seeing this quality of work drives me to pay extra special attention to the details. I want to meet and exceed the standard that’s being said. It’s motivating.

    We’ve put a lot of work into improving the design quality over the past few years and I’m really happy its so apparent. Glad to have you back, Filippo!

  • Snoqualmie gravel

    Wanted some solo miles today. First time riding behind the Campbell gates. Rolling hills on good gravel. Didn’t see a single person. Perfect weather, lovely views. Route.

  • Entiat Ridge Rally

    Some photos from the rally this weekend in Leavenworth, WA. Organized by Rapha Seattle and OMTM in Portland. Challenging, inspiring, and really fun. Felt like I was back on sabbatical for a couple days. Some photos:

    And one of Matt and I that another rider took:

  • Taika

    Love how the new Taika site design came out. Great example of the work coming out of the design team at Automattic, showcasing what is possible on WordPress and WooCommerce.

  • 15th

    Checked out the new Shepard Fairey mural this morning and snapped some pictures along the way.

  • 6am

  • Sturdy Dirty 2024

    For last four years, I’ve signed up for the annual Sturdy Dirty Enduro. Its an all-women mountain bike race and its the only one I do. It feels more like a fun group ride and I look forward to it every year.

    This year it sold out in 3 minutes, which is wild. Its also the 10th anniversary. It fell on the weekend after my first week back to work; I was still not feeling 100% and didn’t get a chance to pre-ride. 3 of the 4 segments were newly built trails so I race them blind. Can’t wait to ride them again. I still had so much fun even in the heat. Placed 8th in my category.

    Race reports in Pink Bike and Bike Mag.

  • Morning routine

  • Family

  • Sabbatical recap

    I am lucky enough to work at Automattic where I get three months off every five years. I wanted to take some time to recap as it was one of the best times of my life.

    I went into it with some ideas, goals, and plans: I would go on One Big Trip each month (that included A Tough but Exciting Goal/Challenge) and spend the rest of the time at home, enjoying where I live, taking daily photos with my new camera, spending quality time with B, and making the most of each day. Some highlights, with links if you’d like to see pictures/read more:

    • Brought my camera around with me pretty much everywhere and took photos each day.
    • Relaxed in Mexico with B. Day trip to San Pancho.
    • Took my 12 year old nephew to Whistler, where we spent 4 days at the bike park. My grandparents took each of us on a trip with them and I want to do the same with my sister’s kids. One at time. (There are six!)
    • Visited family in CT. Quality time.
    • Biked a bunch, including a Century for the first time. (100 miles in one ride)
    • Walked much more than usual. I walk a fair bit usually thanks to Jojo, but I was walking upwards of 11 miles a day in the first few weeks. Wandering, taking photos, reading at coffee shops.
    • Made some updates to this site and blogged a bunch. I missed it and its good to be back.
    • Enjoyed everyday life. Not that I don’t usually, but every single day felt special.
    • Biked 600 miles across the state of Washington. This was a massive trip and one of the harder, more awesome things I’ve done in life. It took 10 days and I got to experience and appreciate more the state I now call home.
    • Watched a lot of movies. Too many to name, but we rented DVDs each week at a local video rental store. Fell in love with Ozu. And physical media in general.
    • Journaled most days.
    • Read Three Body ProblemGood MaterialAll FoursM TrainStonerDemon Copperhead. Demon was favorite new book; M Train is one I’ve re-read several times.
    • Ate well. Memorable meals in Mexico at Enrique Olvera’s restaurant and here in Seattle at Paju and Taneda.
    • Lots of quality time with B, connecting, focusing on us, improving our relationship. More time in general to prioritize and spend time with the people in my life.
    • Got Covid the last ~week of sabbatical and spent it pretty sick. A bit of a bummer to end things but such is life. Its still lingering and has made the return to week feel a bit extra challenging.

    The time felt long in the best way. I remember the half way point and thinking, ‘Wow! this has been so long and I still have just as much to go!’ I loved how much I was able to do in a day. I’m trying not to lose that feeling as I get back to work. Wish me luck.

  • 💆‍♀️ Animation

  • Taneda

    Celebrated the end of sabbatical at Taneda, an amazing restaurant in Seattle.

  • Whistler

    I took my nephew to Whistler last week to spend four days at the bike park. Its known to be the best in the world and I’m lucky enough to live close enough to drive to it. He’s not yet 13 but I felt like I was riding with a friend – we rode everything – from green flow to double black tech. It was an awesome trip and a great way to end my sabbatical. (One more week until I return to work.)

    • 4 days of riding
    • 128 miles
    • 39,537 feet of descending

    A few photos off the bike and a video of all the GoPro footage we took on the bike:

  • Family

    Some photos from a recent trip to CT to visit family.

  • Century

    I’ve always wanted to do a Century, which is 100 miles in one ride. (The longest I’ve done is in the low 80s.) I found a map someone made on Ride with GPS that looked great, with lower elevation gain and lots of opportunities for water/snack breaks. I modified it slightly to have it start and end at home, woke up yesterday, and hit the road. It was a perfect moment in that I had a red eye flight later that evening and wanted to make sure I could sleep on the plane. I started at 7am and ended at 4pm, with an hour of that being various breaks for refilling water and grabbing food. I even stopped at home for a quick break about 80 miles in to eat lunch and walk the dog. I felt really good throughout but was really happy to be off the bike at the end of the day. And I slept through the full six hour flight that evening. Success!

  • Field Mag

    Love these Summer and Winter ‘film photo zines celebrating adventure season’ by Field Mag. So well done. Spotted at Windthrow.

    Inspo for a travel photo book.

  • Talapus Lake

  • Lael rides around the world

    Lael Wilcox is 13 days into her bike ride around the world. She records a super short podcast each night with notes from that day’s ride. She’s long been my favorite bike pro to follow. I hope to catch her in a few months when she rides through here on her way back to Chicago.