👋 I lead design at Automattic. I enjoy being outside in and around Seattle. This site is a bit of a playground and changes quite often. Take a look around and say hi.


Kelly Hoffman


University of Connecticut
Bachelor of Fine Arts, 2007
Communication Design


Proficient in:
  • Photoshop
  • Illustrator
  • InDesign
  • Dreamweaver
  • HTML
  • CSS
  • jQuery
  • SquareSpace
  • WordPress
  • FoxyCart
  • Responsive Design
  • Email Design
Working knowledge:
  • After Effects
  • Fireworks
  • Flash
  • PHP
  • JavaScript
  • Joomla


  • Finalsite East Hartford, CT
    Senior User Interface Designer, May 2012–Present

    • Lead UI development for our entire web application
    • Passion for creating a clean user experience through the use of HTML/CSS3
    • Responsible for the overall branding and look & feel of our product
    • Collaborate with Product Managers and Engineering team to lead the design for our growing product
    • Lead UI design for the finalsite web application enhancing user experience and usability for client admin users
  • Finalsite East Hartford, CT
    Senior Designer, January 2010–December 2012

    • Introduced company-wide responsive design intiatives for our client websites and our CMS software
    • Developed logistics for the deployment team to successfully deploy a responsive web design
    • Led the design team through a process to create and code responsive sites for new and existing clients
    • Promoted internal design team communication through the development of a internal design team blog
    • Provided design direction and approval for all client websites
    • Introduced new technologies and web standards to design team including the adoption of JavaScript and CSS3 in replacement of Flash elements to assure usability across all devices
    • Designed and developed over 100 client websites
  • Finalsite East Hartford, CT
    Designer, 2007–2010 [part time]
    Design and code websites, email newsletters, campus maps, mashup pages, and apps for public, independent, and international schools
  • Puerto Rican/Latin American Cultural Center Storrs, CT
    Graphic Designer, 2005–2007 [part time]
    Created and maintained website.  Designed posters, advertisements, programs, and newsletters.
  • Finalsite East Hartford, CT
    Web Specialist, 2002–2007 [part time]
    Entered and styled content, designed newsletter and media player headers for public and independent schools
  • Amish Outlet Store Smithville, OH
    Content Manager, 2004–2006 [part time]
    Update inventory on company website
References available on request