Kelly Hoffman

kchoffman@gmail.com

Education

University of Connecticut
Bachelor of Fine Arts, 2007
Communication Design

Skills

Experience

• Finalsite East Hartford, CT
  Senior User Interface Designer, May 2012–Present
  • Lead UI development for our entire web application
  • Passion for creating a clean user experience through the use of HTML/CSS3
  • Responsible for the overall branding and look & feel of our product
  • Collaborate with Product Managers and Engineering team to lead the design for our growing product
  • Lead UI design for the finalsite web application enhancing user experience and usability for client admin users
• Finalsite East Hartford, CT
  Senior Designer, January 2010–December 2012
  • Introduced company-wide responsive design intiatives for our client websites and our CMS software
  • Developed logistics for the deployment team to successfully deploy a responsive web design
  • Led the design team through a process to create and code responsive sites for new and existing clients
  • Promoted internal design team communication through the development of a internal design team blog
  • Provided design direction and approval for all client websites
  • Introduced new technologies and web standards to design team including the adoption of JavaScript and CSS3 in replacement of Flash elements to assure usability across all devices
  • Designed and developed over 100 client websites
• Finalsite East Hartford, CT
  Designer, 2007–2010 [part time]
  Design and code websites, email newsletters, campus maps, mashup pages, and apps for public, independent, and international schools
• Puerto Rican/Latin American Cultural Center Storrs, CT
  Graphic Designer, 2005–2007 [part time]
  Created and maintained website.  Designed posters, advertisements, programs, and newsletters.
• Finalsite East Hartford, CT
  Web Specialist, 2002–2007 [part time]
  Entered and styled content, designed newsletter and media player headers for public and independent schools
• Amish Outlet Store Smithville, OH
  Content Manager, 2004–2006 [part time]
  Update inventory on company website